Increase Word Of Mouth Marketing For Your Busine
Date :10 Oct 2010


Increase Word Of Mouth Marketing For Your Business

The marketing world has certainly changed over the past few years.  The good news is we have so many more options for reaching out to our clients.  The bad news is - everyone else has the same options and the client is overwhelmed with information.  While Twitter and Facebook should certainly be a part of every business’ marketing program, I’ve had the most success with email newsletters.

Everyone will generally agree on three things:

  1. It costs much more to get a new client than it costs to maintain an existing client
  2. Newsletters are a great way to keep in contact with your clients - yet few people use them.
  3. The reason nobody uses them is because they are a huge pain to do!

I used to be one of these people who intended to do a monthly newsletter, then changed it to quarterly.  From there, it usually ended up being an annual newsletter.  A couple of years ago,  a friend introduced me to Constant Contact and it was a game changer for me!

Doing your newsletter via email has several advantages- the obvious ones being no printing cost and no mailing cost.  If you have a large mailing list, that is huge!   Using a website like Constant Contact, I can do unlimited newsletters for only $15 a month.   At that price, if it only generates a client every other month, its a now brainer - isn’t it?   Most will even offer a free trial period, so you really have absolutely nothing to lose.

Another big advantage is the information and feedback it provides.  After you send out an email, you can track the number of people who open it, if they forward it to friends, which links they are following, etc.  It is a valuable insight into what your clients are interested in and what they are not.  Your account will also be setup to integrate smoothly with Facebook and Twitter - so you can spread the message across all your social media venues.

I speak at photography conventions all over the U.S. and have noticed a very obvious trend - fewer than 5% of all photographers are making the effort to do a regular newsletter.   However, they all agree that doing one would help their business.  To try and encourage other business owners to add this to their marketing mix, I created an email tutorial DVD with video tutorials and even sample content.   If you are wanting to jump in, but don’t know where to start, I think this will get you off to a great start.

So give it a try and let me know how it works for you.  I bet when your client list starts growing you will be asking yourself, “Why didn’t I do this sooner?”  


Larry Lourcey operates Lourcey Photography in Plano, Texas.  He has earned the designation of Master Photographer Craftsman from the Professional Photographers of America and is a sought-after lecturer at conventions across the United States.   Follow him on Twitter at @larryphoto

Plano artist, Larry Lourcey, holds the designation of Master Photographer awarded by the Professional Photographers of Americ....


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