Marketing Tips for 2011
Date :17 Jan 2011

   5 Ways to Improve Your Marketing in 2011

If your New Years resolutions for this year involve building up your business, then working on a solid marketing plan is a great place to start.  The problem is- when we get  busy doing other things, the marketing side of the business is usually the first thing to get neglected.  Here are a few tips to keep you and your marketing plan on track this year.

 1. Have a plan.  It sounds obvious, but the vast majority of people don’t do it.   Think about it - if you don’t know where you are going, how will you know when you get there?  Set a goal of where you’d like to be in 2012 and then list out the things you need to accomplish in 2011 to reach that goal.  If you need help getting started with this, here is a blog entry on Goal Setting.

2. Set aside time for Marketing Mondays.  Every Monday, schedule at least two hours to do some sort of marketing for your business.  Go ahead -right now- and put it on the calendar for the whole year.  You will be a MUCH more likely to do it if you actually have it appear on the calendar every Monday.  Remember, you don’t have to put this massive plan into action every week.... just take one small step toward the goal.

3. Explore your market.  If you are a wedding photographer - for example- then take some time to look at other people’s wedding work.  If you see something you like, be sure to leave a comment on their blog and let them know!  Don’t limit yourself to photographers in your area -but look for people who are in different parts of the country... or even other parts of the world.  Not only will you be exposed to some new artistic styles, you will also spread your business’ name across the industry and build your own brand.

4. Share your knowledge.  Use sites like this EzineArticles or Squidoo to share you knowledge with your audience.  It is a great way to not only get your name out there, but also help out a little.  

5. Perhaps the biggest thing you can do is market to your existing clients.  An email newsletter is something that is easy to use and provides a simple way to stay in touch with your clients.  It doesn’t have to be this huge production each month - just a quick paragraph or two about what you’ve been up to.  You can throw in a recipe, a couple of recent images and maybe mention a special you have that month.   Simple as that - you have a newsletter!  Personally, I use Constant Contact and have been thrilled with their product, but there are lots of other options out there if you want to shop around.

So there is your To-Do list!  If you put this simple plan into action, I think you will be surprised at how quickly it starts to pay off. 

Plano artist, Larry Lourcey, holds the designation of Master Photographer awarded by the Professional Photographers of Americ....


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