Programs Available
Larry has been asked to speak at state conventions all across the US - every time with rave reviews!   This page highlights Larry's more popular topics, along with a few testimonials from convention attendees.

Optimizing The Home Studio
Date :24 Aug 2010

With more and more photographers moving to home studios, it is more important than ever to make sure we run businesses that set us apart from the competition.  To take your business to the next level, you must grow as both a business person AND as an artist.  Larry will explain ways to run an upscale business, without the upscale overhead. 
Topics will include:

* Planning your studio/salesroom layout
* Shooting strategies
* Sales techniques for maximum sales
* Marketing your business
* Avoiding the mistakes that sink most studios
* Why now is the best time ever to be a home studio

Social Media Marketing for 2013
Date :05 Jan 2011

   The rules of marketing have definitely changed.  The days of sending out a thousand postcards and sitting back to wait for business are behind us.  The key to finding new clients now is Inbound Marketing.

Social media is no longer a fad - it is a way of life.  If you have been putting of the dreaded plunge into social media, now is your chance!  Larry will teach you how to get maximum exposure from this exciting new media - without wasting your entire day doing it.

Topics include:
*  What is Inbound Marketing and why should I be using it?
*  Why would I want to Tweet ??
*  I'm on Facebook, isn't that enough?
*  Social media results in an hour a day
* Avoid the most common Social Media mistake!

ABCs of Print Competition
Date :15 Aug 2010

Entering print competition can be one of the best ways to improve your skill as a photographer and artist.  Unfortunately, many people are afraid to enter because they don't know how it all works.  In this program, Larry will walk you through the entire process and teach you how to optimize the print competition experience.
Topics will include:

* Why enter competitions?
*  What are judges looking for?
*  Tricks of the Trade
*  The top 5 things that doom most entries
*  How to avoid the dreaded "79" (or worse!)
It is Print Competition: 101

Growing as an Artist
Date :15 Aug 2010

As the digital revolution continues to blur the line between amateurs and pros, it is more important than ever for us to grow as artists.  If you take your artistry to the next level, your business will follow
Topics will include:

* Choosing the right photographic education
*  Getting out of a "creative rut"
*  Growing in print competition
*  Finding inspiration
*  Why creativity is more important now than it ever was

Date :15 Aug 2010


In 2008 I attended our state convention and Larry was one of the speakers.  His topic was "Optimizing the Home Studio:  Taking Mom and Pop to the Next Level".  Considering the economic climate, this seminar was ahead of the curve and a very needed program for those just starting out in the profession not wanting or being able to shoulder the burden or expenses of a standalone studio.  Larry's information was very timely and well delivered.  I would recommend this program to anyone starting out or even those who are thinking of 'downsizing' to a home studio.  He also takes excellent pictures, loves music and has even been known to walk barefoot in a snow storm!

Dennis Dorr

Kalispell, MT


It was a great pleasure to have you speak at the Professional Photographers of Indiana convention!  There was nothing but praise for your skills and the program was enjoyable. 

Terry Bateman

Indianapolis, IN


Our state was fortunate to have Larry Lourcey speak at our convention in 2009.  He was a dynamic speaker that kept the attention of the entire crowd and was able to connect with everyone there regardless of how new to the industry they may have been.  He brought a fresh perspective and was entertaining to watch.  I highly recommend going to see Larry speak if you ever have the opportunity

Pete Wright

Richmond, VA

Plano artist, Larry Lourcey, holds the designation of Master Photographer awarded by the Professional Photographers of Americ....


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